Management Information system:Rockettheme:Thriving On The Web

Case Study Questions

Question 1

What are RocketTheme's business process,and what information systems can be used to support these processes?

Answer: 

RocketTheme's first business process is a process of incorporation. This incorporation process in which RocketTheme selecting global digital products for sale on the market. In this process, RocketTheme can assess the potential of digital products would get the attention of the public eye. RocketTheme trying to do modifications to differentiate itself from other template clubs through the consumer-oriented focus originality and flexibility of design.

In addition, RocketTheme also use the process to solve problems. This is because the RocketTheme had to cope with a problem or conflict that rivals other template clubs in the domestic and global market environment. To address this problem, RocketTheme has decided to go out to the market with different other CMS and provide template solutions to other open source CMS.

Furthermore, the RocketTheme also use the process of business expansion. In this process of RocketTheme using advertising methods are unconventional. RocketTheme also undertake targeted marketing to online communities dala. In this process, the RocketTheme is expanding due to the increase in the number of available templates.

RocketTheme expand its business products with the right strategy and in accordance with the exchange of information among employees RocketTheme with customers using the electronic highway.

The information systems that can be used to support these processes are 3 information system. First, Content Management System (CMS) Joomla that is allows anyone with at least a limited knowledge of web site construction or internet technologies to start a Web site. Second, membership system that charges a different fee. The last information system will be support this process is affiliate system. With this system, RocketTheme can attract their new customers in the market.

Question 2

How can these systems improve RocketTheme's business performance?

Answer:

The system of RocketTheme's can be improve by:-

a)sell their products directly to it's customer through a membership system.

b)Marketing effort are targeted at the online community.

c)To attract new customers,RocketTheme's uses affiliate system and make use of Google Ads.

Question 3

  What is RocketTheme's business-critical information system?

Answer:

RocketTheme's business-critical information system is the team that responsible for support and development of new templates and extensions are an interglobal such as United State,England,Itally ,Holland,Japan and so on which come(from different backgrounds and different age group).So,all communication and information  exchange between RocketTheme's and it's customers are performed using the electronic superhighway.

Question 4

  What information system could possibly improve RocketTheme's business performance?

I.What suggestion would you make to improve RocketTheme's support process?

Answer:

The RocketTheme's just use mass  media in order to attract more customer's rather than use print media such as publish their bussiness on PC Magazine,newspaper and so on.With this kind of print media usage,they can maximize their potential customer especially to the older generation which include all  level of age to noticed RocketTheme's business.

II.Which technologies and tools for collabaration da you think RocketTheme's is using?

Answer:

The core technologies that RocketTheme's is using  is internet,which has been used as a medium to promote all of the information of all activities progress that have been done such as content management system(CMS),The Joomla,which allow construction of Web Site,attract customer using Google Ads and provide online forum to ease any doubtness about template and extension which is friendly user to the "newbies".