Management Information
system:Rockettheme:Thriving On The Web
Case Study
Questions
Question 1
What are RocketTheme's business process,and
what information systems can be used to support these processes?
Answer:
RocketTheme's first business process is a process of
incorporation. This incorporation process in which RocketTheme selecting global
digital products for sale on the market. In this process, RocketTheme can
assess the potential of digital products would get the attention of the public
eye. RocketTheme trying to do modifications to differentiate itself from other
template clubs through the consumer-oriented focus originality and flexibility
of design.
In addition, RocketTheme also use the process to solve problems.
This is because the RocketTheme had to cope with a problem or conflict that
rivals other template clubs in the domestic and global market environment. To
address this problem, RocketTheme has decided to go out to the market with
different other CMS and provide template solutions to other open source CMS.
Furthermore, the RocketTheme also use the process of
business expansion. In this process of RocketTheme using advertising methods
are unconventional. RocketTheme also undertake targeted marketing to online
communities dala. In this process, the RocketTheme is expanding due to the
increase in the number of available templates.
RocketTheme expand its business products with the right
strategy and in accordance with the exchange of information among employees
RocketTheme with customers using the electronic highway.
The information systems that can be used to support these
processes are 3 information system. First, Content Management System (CMS)
Joomla that is allows anyone with at least a limited knowledge of web site
construction or internet technologies to start a Web site. Second, membership
system that charges a different fee. The last information system will be
support this process is affiliate system. With this system, RocketTheme can
attract their new customers in the market.
Question 2
How can these systems improve RocketTheme's
business performance?
Answer:
The system of RocketTheme's can be improve by:-
a)sell their products directly to it's customer through a
membership system.
b)Marketing effort are targeted at the online community.
c)To attract new customers,RocketTheme's uses affiliate
system and make use of Google Ads.
Question 3
What is RocketTheme's
business-critical information system?
Answer:
RocketTheme's business-critical information system is the
team that responsible for support and development of new templates and
extensions are an interglobal such as United State,England,Itally
,Holland,Japan and so on which come(from different backgrounds and different
age group).So,all communication and information exchange between
RocketTheme's and it's customers are performed using the electronic
superhighway.
Question 4
What information system could
possibly improve RocketTheme's business performance?
I.What suggestion would you make to improve
RocketTheme's support process?
Answer:
The RocketTheme's just use mass media in order to
attract more customer's rather than use print media such as publish their
bussiness on PC Magazine,newspaper and so on.With this kind of print media
usage,they can maximize their potential customer especially to the older
generation which include all level of age to noticed RocketTheme's
business.
II.Which technologies and tools for
collabaration da you think RocketTheme's is using?
Answer:
The core technologies that RocketTheme's is using
is internet,which has been used as a medium to promote all of the
information of all activities progress that have been done such as content
management system(CMS),The Joomla,which allow construction of Web Site,attract
customer using Google Ads and provide online forum to ease any doubtness about
template and extension which is friendly user to the "newbies".